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Béret is a dynamic branding campaign for framboise [fram – bwaa], skillfully uniting design, marketing, and brand identity to bridge the divide between abstract concepts and practical implementation. The mission of Béret is two-fold: to educate the public about framboise and immerse them in an engaging experience that simultaneously promotes the product.
Drawing inspiration from the design trends of the 1970s, I've skillfully woven a thread of nostalgia into my work, seamlessly tailored to the contemporary consumer's tastes. This amalgamation of bygone eras and present-day preferences is unmistakably evident in the project's visual aesthetics, color schemes, and typography choices. Béret represents an in-depth journey through the intricate processes of design, marketing, and creative problem-solving, illuminating the fascinating path ideas traverse from conceptualization to tangible consumer engagement.
-Julianna Andrews
