Food Dinos
Food Dinos embarks on a captivating exploration of brand design within the realm of children's clothing. This thesis encapsulates the exciting journey of presenting a brand pitch, introducing a fresh and enchanting clothing line tailored for young ones. The essence of this project radiates through vibrant color palettes, lovable and endearing characters, and a personalized touch that collectively crafts a magnetic and immersive brand experience.
At the core of this endeavor is the deliberate embrace of the "Child's Perspective." A palette of vivid hues and playful designs was meticulously curated to resonate with the youthful spirit, aiming to spark the fires of imagination. By infusing the brand with distinctive personalities, embedded within the fabric of the clothing and accompanying tags, a rich narrative world emerges around the brand, one that invites consumers to embrace and make it their own. It is this profound connection that beckons potential consumers. Food Dinos is an ode to engagement and, above all else, the celebration of fun. The project revolves around the guiding principle of "Fun and Engagement," which translates into a multi-sensory experience for viewers. They can interact with the displayed items, delve into the brand's story, read the character-infused tags, and, above all, revel in the sheer joy that this project exudes.
-Lenzi Jordan
